A special "Coupe du Monde de la Boulangerie" (Bakery World Cup) insert, new recipes on line, videos … and a Facebook fan page for you to discover!
Nadine, what's new on the Louis Lesaffre Cup site?
The Louis Lesaffre Cup site is above all a topical site, where internauts can find all the current news on Louis Lesaffre Cup competitions as well as the 2012 Coupe du Monde de la Boulangerie (Bakery World Cup). We do our best to follow the teams throughout their preparation process, without however revealing their secrets!
we set up a Louis Lesaffre Cup fan page on Facebook!
Can internauts express their support for the teams?
Yes, of course… very recently, we set up a Louis Lesaffre Cup fan page on Facebook! You just need to post your messages of encouragement for the teams! This fan page will also give internauts and supporters the opportunity to glimpse behind the scenes of the Coupe du Monde de la Boulangerie…
Will the candidates share their recipes with their fans?
Some candidates are keen to share their passion and their tips… so we will regularly be putting these on line: keep your eyes open!
Lesaffre too wanted to share in this…
Lesaffre is the world leader in the production of baker's yeast. It also has a Baking Center™ network that spans the whole world… this environment gives us experience in certain areas, and we would like to share this experience with bakers and other players in the profession. This is why we have put some technical files on line (sensorial analysis, sourdough…).